Bolt Athlete Sponsorship Application

Join a focused community of athletes who represent performance, discipline, and respect for the game. We partner with players who compete with intent, carry themselves professionally, and help elevate cricket in North America and beyond.

Trusted by 200+ athletes

About the program

The Bolt Athlete Sponsorship Program supports dedicated cricketers across club, regional, and national levels. We sponsor athletes who demonstrate consistent development, strong character, and a clear commitment to growing the game.

This is not a one-time gear drop. It’s a long-term partnership built on performance, professionalism, and shared standards - where athletes represent Bolt Cricket with pride on and off the field.

What you’ll receive

Premium equipment support

Access to professional-grade Bolt gear based on your role, playing demands, and season needs. Packages may include:

• Bats

• Protective equipment

• Apparel and accessories

• Training and match-day essentials

Support level may vary by athlete tier, availability, and season.

Brand visibility and promotion

Opportunities to be featured across Bolt Cricket channels—including social, website, campaigns, and athlete spotlights—built to strengthen your personal brand with ours.

Exclusive athlete network

Join a private community of Bolt Athletes for collaboration, mentorship, and networking. Access invite-only opportunities including camps, events, and partner activations (where applicable).

Product testing and feedback

Early access to upcoming releases and the chance to provide feedback on performance, design, and durability. Athlete insight directly influences our development pipeline.

Dedicated athlete support

A direct point of contact within Bolt Cricket for equipment requests, sponsorship needs, Collabs setup, and coordination.

Career development resources

Professional development support, including media training, personal branding guidance, and long-term planning beyond cricket.

What we look for

We evaluate each application holistically. You do not need to check every box. We care about trajectory, professionalism, and fit.

Baseline requirements (must have)

• Active participation in competitive cricket (club, regional, state, or national level)
  

• Demonstrated commitment to training and skill development

• Good standing with your team/organization

• Alignment with Bolt Cricket values: excellence, integrity, sportsmanship

• Ability to provide references from coaches, captains, or team officials

• No current exclusive sponsorship agreement with a competing cricket equipment brand

Strong signals that strengthen your application

• Proven match/tournament performance (scorecards, stats, or video evidence)

• Representative selections, awards, or leadership roles

• Coaching, mentoring, academy involvement, or community development work

• Strong communication and reliability (timely responses, clear coordination)

• Social media presence with engaged cricket audience (quality matters more than size)

• Media recognition or coverage (articles, interviews, highlights)

• A clear development plan and goals for the next 12–24 months

• Willingness to participate in brand initiatives (events, content, campaigns)

• Positive influence within your cricket community

Note: Follower count is not the deciding factor. We look for athletes who represent the brand well and contribute to the sport in a meaningful way.

What happens after you apply

1) Application review 

Our athlete relations team reviews your background, performance indicators, professionalism, and program fit. If we need clarification, we may follow up for additional details.

2) Sponsorship offer

If selected, you’ll receive a sponsorship proposal outlining:

• Support tier and gear package

• Partnership expectations and participation guidelines

• Timeline, renewal criteria, and key terms

We may tailor the package based on your playing role and season schedule.

3) Welcome to the team

After acceptance and agreement signing:

• You’ll receive onboarding instructions and next steps

• Gear selection and shipping are confirmed

• You’ll be added to the Bolt Athlete network and activation pipeline

Important: Submitting an application does not guarantee sponsorship. If you are not selected, you are welcome to reapply as your profile evolves.